The Art of the Game w/ Jaylen Brown x David Yurman
Shaped a story grounded in quiet defiance and clarity of purpose. Jaylen Brown’s path — from a middle school chess club to the NBA — became a reflection of what it means to move with intention, even when the room says you don’t belong.
Pro Basketball Legend Carmelo Anthony Talks Legacy & More
Crafting a story about legacy — not as something inherited, but as something built in real time. With Carmelo and Kiyan Anthony, we traced the quiet power of belief, and the courage it takes to dream bigger than what’s expected.
Collaboration with Walmart to write the story structure for “Dear Dad”, their Father’s Day ode to Black fatherhood.
The film unfolds in three parts: Whole, New, and Life, which illustrate a wholesome, fresh perspective of Black fatherhood.
Patti LaBelle x AMEX
I had the pleasure of writing the scripts for Patti LaBelle as she breaks down three key aspects of financial planning for small businesses: scaling, digital transformation, and expense management.
Collaborated with Converse to ideate the campaign concept and lead all copy for the Black Joy Collection, highlighting a new generation of Black creatives shaping today’s creative cultural landscape.
Collaborated with Even/Odd Studio to write the treatment for the NFL’s Character Playbook, which aired on Super Bowl Sunday, as an initiative to support America’s students against bullying.
Designed and wrote the narrative structure for “Chasing Change”, which highlights the community service of the Mustang Mafia, a community group based in the 7th ward of New Orleans.
This included discovering and implementing a story on the destruction of Tremé, a thriving Black neighborhood that was destroyed in the 1970s by city authorities, in order to add an extension of I-10.
Cash by Cash App
Collaborated with Cash App to write product copy, original poems, and a script for their Spring & Summer collection of their streetwear brand, Cash by Cash App.
Wrote the treatment and designed the narrative for the 2023 TPro shoe by Timberland.